Saturday, August 13, 2005

Life is Good

Interactive Marketing is the art of marketing products or services on the internet. Laymen are introduced to this concept as Internet Marketing or Online Marketing.

Now you would certainly like to ask me what are the various channels through which this happens. Well, how many times have you seen a banner blinking its way to your attention on the top of a page that you visit ? Yes sir, that is just one of the ways to advertise online and has been in vogue for many years now. There are other ways to market and to put it simply, anywhere you see an advertisment while you are browsing, there is an interactive marketeer, who has his hands crossed hoping for you to click the advertisment.

Some people think of interactive marketing as evil, but that is just a misconception. Who wouldn't want to relax on a patch of green grass while someone, somewhere on this earth is busting his ass to get him whatever he wants ? Well, that is interactive marketing my friend and so far, you have seen only the tip of the iceberg. Isn't life good ?

No comments: