- Large Markets - Address existing markets poised for rapid growth and change. Example is TravelGuru which is a big market with scope of bringing in a lot of efficiency.
- Team DNA - 'A' Level founders attract 'A' level teams.
- Clarity of Purpose - Summarize company's business on the back of a business card.
- Rich Customers - Target customers who will move fast and pay a premium. Eg: Jassi Chadha founded MarketRx.
- Insane Customer Focus - Customers will only buy a simple product with singular value proposition.
- Pain Killers - Pick an issue of burning importance and delight the customer with a compelling proposition. Eg: PayPal
- Think Differently - Take the contrarian route and create novel solutions. Eg: Shashi Reddy started testing services company.
- Agility - Stealth and speed will ususally help beat out large companies. Eg: Steve Chen and Chad Hurley started YouTube.
- Frugality - Focus spending on what's critical. Eg: Nitish Mittersain started Nazara that has exclusive rights for sportsmen like Sehwag, Tendulkar.
- Inferno - Huge markets with customers yearning for a product developed by great engineers requires very little firepower.
- Phenomenal track record in internet and technology space.
- Ability to foresee an idea, refine it and bring it out in a way that it is complementary to the team.
- History of 6 years in India, learnt from mistakes.
- Long term staying power. We were investing in 2000, 2001 when there were no investors.
Sandeep Singhal ( Sequoia Capital )
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